Social Media Strategy: Building Engagement Across Digital Platforms


GoodHands leverages social media as a transformative tool to connect with individuals and organizations globally. Our strategy focuses on fostering engagement, education, and collaboration to amplify our mission and drive lasting impact.

Platform Focus

GoodHands engages members on platforms tailored to build meaningful connections:
Facebook: GoodHands Community
A private group for followers and supporters to stay updated on GoodHands’ work. Members can share ideas, ask questions, and advocate for education.

Facebook: GoodHands Association Network
A public group for active supporters interested in contributing as volunteers, collaborators, or future members of the GoodHands Association. Participation deepens collaboration opportunities.

LinkedIn: GoodHands Community / GoodHands Alliance
A professional group where educators, social workers, and like-minded professionals can exchange knowledge and connect with GoodHands’ initiatives.

Instagram and TikTok: GoodHands Group
A dynamic space for sharing inspiring content and building awareness about GoodHands through visuals and engaging updates.


Media Members

Media Members are integral to the GoodHands mission. As leaders of organizations with their own platforms, they actively:
Foster Cross-Linking: Enhance mutual visibility by linking their webpages to GoodHands, creating a unified advocacy network.
Share and Engage: Promote GoodHands content on their platforms and engage with posts, discussions, and advocacy efforts to foster a vibrant community.
Amplify the Mission: Use their influence to advocate for education and social collaboration across diverse professional networks.

Content Strategy

GoodHands creates compelling content to educate, inspire, and activate:
Platform-Specific Updates: Short videos, posts, and stories tailored to each social media channel.
Impactful Narratives: Highlighting real stories of how education and community initiatives are transforming lives.
Engaging Calls to Action: Posts that encourage discussions, event participation, and advocacy for meaningful change.

Building Engagement

Through a thoughtful and inclusive social media strategy, GoodHands invites individuals and organizations to actively join our mission. Media Members and advocates play a crucial role in sharing, connecting, and collaborating. Together, we’re growing a global network committed to creating a brighter future through education and empowerment.